The American Candidate

Before the 2004 presidential campaign, FX Networks considered airing a reality show called American Candidate in which a new candidate would be voted in by the viewing audience "Survivor style." They asked us to help them envision what the franchise brand would look like. Since the concept was so out of the box, we figured the media mix should be, too. Wild postings are mixed with traditional outdoor venues to elicit a classic "wtf?" response.