Sugarman and Sugarman

In an industry known for ambulance chasing and frivolous law suits, Sugarman and Sugarman is an exception to the too-typical standard in personal injury law. They are deeply ethical and value cooperation and teamwork within the firm, as well as full communication and transparency with the client.

This campaign is a part of an integrated brand identity program for the firm. It is a B2B effort directed to referring attorneys via regional legal publications. The strategy is to emphasize the collaborative and cooperative nature of the firm's approach, a style that stands out in the "eat what you kill" world of many legal firms.