ByrneJazz
Ed Byrne is a musician's musician -- in a career in jazz that spans 40 years, he's played the world with the greats. He also holds a doctorate in music from the New England Conservatory of Music. A highly regarded teacher of jazz improvisation, he recently developed a syllabus of web- and print-based tools that teach his Linear Jazz Improvisation Method. And he markets it himself.
This is a commerce site. A clear sales funnel introduces the idea and the credibility of the method, and then quickly segregates by interest (blues, horns, etc.) The print materials were designed to reflect the visual tone employed online. The CMS allows Ed to edit and update content easily, in response to what he's noticing from the hit reports.
Copy for the site was provided by Hill Communications.
