Church World Service is the relief, development, and refugee assistance arm of the National Council of Churches. Starting with logo, color, and type palette, we helped build and facilitate a cross-department team to express their core idea - that they are an ecumenical family that empowers churches to help humanity - across multiple points of audience contact.
The whole program included design and messaging for an annual report, a magazine, direct mail programs, brochures, videos, print, outdoor and viral advertising, and look-and-feel for their Web site.