Lake Compounce

Lake Compounce is a venerable (America's first amusement park, best U.S. wooden coaster, Frank Sinatra sang in the ballroom...) and well-run destination in central Connecticut. We took over the brand-fresh and ad creative in the fall of '04. The work we did in '08 is built on the visual and messaging system we started then. A new logo treatment, headline face, and updated color palette make it all feel as good as new.

Print ads run in regional travel magazines and directories. An educated, 30+ mom is the target audience.